About the blog
Some people care about things. Others do not. This is a blog about how people perceive things differently, and why that elicits such a strong reaction from friends and strangers alike. Tell us what you don’t care about. I guarantee you’re not the only one.
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About me
My name is Jenn Yee. I just finished business school in Chicago this spring, but I like to say I’m in the business of documenting things that would otherwise go unnoticed.
I can’t take original credit for inventing the I Don’t Care game, but I sure do like it. I like that people come up to me randomly in bars now, and say things like, “I don’t care about endangered species.” I have started other blogs in the past, but this is the first one that people have ever commented on. Thanks for doing that.
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About the mascot
Pictured is my friend’s bulldog puppy, Booker T. I chose him for the indifferent expression on his face. But according to his owner Dixie, he is apparently a much more appropriate mascot than I thought, “…as he doesn’t care about much – for example, if there is poo on something that he is chewing on.”
Great idea for a blog. You’re going to make millions of this, trust me.
And I don’t care about Justin Beiber. Or about recycling my paper, aluminum and glass.